Jules Beachum is the former owner and operator of Beachum's BBQ, a BBQ restaurant he inherited from his parents.
In "Flat-Top o' the Morning to Ya", he attends the restaurant's liquidation auction to steal his family's flat top grill back. Despite his intentions to keep the grill, he has aspirations to be a beekeeper despite having little to no knowledge of the subject and being allergic to bees. Bob eventually persuades him to follow his dream and agrees to sell the grill to a well-intentioned customer.